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It's interesting to
me that they would open a burger joint in the New York Times building.
That definitely seems like more of a Fox thing, to be honest. Schnippper's
has the nice wide-open steel and glass feel of the Times building,
and thematically isn't far off from like a Johnny
Rockets or Tom
Wahl's. Their specialty is clearly burgers and fries, but I'm
the ass who goes in and orders a chicken sandwich. And it's on that
nutty wheat bread with seeds and shit in it that seems more fit for
birds than humans. It also had brie on it, and not very much room
temperature chicken. Overall the thing was underwhelming and rather
slapdash, but the potential was there. The whole place has a fresh
vibe (although the vibrating, hockey puck pagers that let you know
your food is ready is a little bit too Chili's
for my taste) and I like what they're trying to do with their simple
menu and burger fetish, but they need to work on their secondary fare.
I guess I'll try the meat next time and try to follow the crowd. [MF]
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