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Well, I guess they could
have gone with Wet & Sloppy or Hard & Crappy, but these geniuses
of culinary nomenclature gave birth to a chain that sounds just a
little too much like an adjectival description of the clap. Further
investigation proves that they were, in fact, going for some sort
of fresh bread metaphor, but there are good reasons why you don't
name a funeral parlor Stiff & Decaying or a cheese shop Soft &
Stinky. I mean, when have you ever heard the adjective "crusty" applied
in a good way? Seriously, folks, didn't anyone bring this up as an
issue? Assuming that this chain started off purely as a bakery, I
can see where they were going with it, but the execution was just
poor. Well, these days they have moved beyond both hot and crusty.
Now they have paninis, pizza, salads, stir-fry, sandwiches, soup and
all manner of wrapped, tortilla'd and breaded whatnot. Sure, they
still have elephant ears and croissants and stuff, but they are relegated
to a glass case up front, and I've never once seen someone order a
cupcake or anything from this place. You'd think with the Port Authority
right across the street that they'd be perfectly situated to sell
a lot of "hand food" like muffins, cookies, brownies, etc. Maybe they
sell more of the baked items when the crowds come out in the morning
and when they head home in the evening to wherever they're going in
Jersey. In any case, their sandwiches and wraps are serviceable, as
are their salads, although none are particularly outstanding. This
has just become one of those default places for me, as it's close
to my office and provides a wide array of food that hopefully won't
kill me with some strain of the bird flu or t.b. [MF]
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