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Who knew I would have
so many connections to a book about hip-hop and drug dealing? My first
minor connection is that I worked for the publishing company that
put out this book. My second connection is that I've met the author,
Ethan Brown, back in my short stint as a publicity assistant at Interscope.
I think I set him up with an interview with some horrible Space Monkeys
band or something. My biggest connection is working in Def
Jam's offices at the time when Murder
Inc. was raided and subsequently booted from the building. We
were the ones that got the 911 call to instantly clean up the Murder
Inc.'s web presence, as they were now to be known as The Inc. We had
to obliterate any trace of the name Murder Inc. from cyberspace. We
had to post the overlay page on Def Jam's website when Jam Master
Jay was shot and killed. We heard the charismatic Lyor Cohen giving
an intern a dressing down (in a nice way) because he didn't know the
right way to put shmear on his bagel and had never had lox. We were
webcasting (or set to) the catastrophically embarrassing sit down
that wasn't between Ja
Rule and 50 Cent
with Louis "what Holocaust?" Farrakhan.
We heard the bombast and the hustler names floated around, I just
had no idea anybody was paying attention. The whole thing seemed like
a giant act to me--just hip-hop swagger--but after reading this book,
I guess there was more to it. I can certainly say, I didn't realize
just how bad and dangerous New York City was back in the 80s. I mean,
I visited here occasionally from the West Coast, but I pretty much
stuck to The
Waldorf and FAO
Schwarz, I guess. Hearing Elizabeth Street referred to as a "crack
block" is just nutty to me. This city was crazy, but not as crazy
as Queens, which was apparently like the Wild West--but much more
violent. The shocking thing is the bravado of the drug dealers (hustlers)
who flaunted their dealing and hustling right out in the open. Smart,
they were not. The fact that they thought they could just go on in
perpetuity showed the kind of brainless hubris that had carried through
to so much of hip-hop. Why do you think you can pull out a gun at
a club and not get shot? Why do you think you can badmouth other violent,
irrational men and not get shot? It's a viscous cycle that Brown lays
out. The parallel between hustling and hip-hop is clear. Sometimes
there's a literal connection, and sometimes it's just hero worship.
Why one would worship a homicidal felon is beyond me, but I understand
the power quotient behind it all. The whole book is awfully sad, really.
I can't say I loved the book. In fact, I can't say I really liked
the book, either. Brown, I believe, is used to writing magazine articles,
and not full-length books. This thing could have been summed up in
a long-ish article in Rolling
Stone or Spin.
If I heard the name 'Preme one more time, or the Southeast Queens
'hood, I was going to chuck the thing. Brown writes very simply--almost
too simply. It's as if he's leading a child down the road, often repeating
information and reiterating the same point over and over again. I
found myself annoyed in the way I'm annoyed when you speak to someone
who insists on unnecessarily saying your name every time they address
you. "Mr. Hipster, I was wondering if you would like a big sandwich,
Mr. Hipster? You know what I mean, Mr. Hipster?" Granted, he
did do his research and must have run up against some tough dudes.
I'm not sure who the audience is for this book (besides people like
me who get it for free), but I imagine the demographic (whatever it
is) and window of opportunity for this thing is pretty narrow. After
all, how many people want to read more crap about Tupac and G-Unot!
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